![]() Objective #1: You want to come up with that first mood board quickly and then iterate. ![]() So having one in early stages, at least a preliminary one, will help you reduce costs and improve design quality - by improved visualization & better transfer of ideas and thoughts. Once you have refined your ideas enough - a mood board lets you put across your ideas to clients, win pitches, and make them understand the design early - reducing chances of costly surprises late in the project. It gets your creative juices flowing and lets you ‘communicate’ your thoughts to your fellow designers. It adds a lot of value if you can put together a mood board quickly. Julia Kying, Designer, Illustrator, Conceptualist It’s essentially a collage made for the design team during the creative process to come up with ideas. Mood boards are sometimes also known as reference boards, inspiration boards, or design boards. They are a huge part of the entertainment & design industry, which spans from Fashion, Animation, Film, Video Games, Photography, Illustration, Theme Parks, Toy Design, Product Design, Car Design, Graphic Design, Branding, Wedding Planning, Interior Decoration, and Web Design. ![]() place elements together, according to their similarity. Even for very customized mood boards, it’s better to stick to good proportions, source. where relevant, use an equal division of space to achieve a harmonized proportion. I’m a Designer and Illustrator and we use mood boards almost everyday. make elements that you want to emphasize larger, compared to other objects in a composition.
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